Email Marketing Success

INTRODUCTION

Email marketing for businesses isn’t a new concept. In fact,

compared to other online marketing channels like social media,

mobile device applications, and even search engines, email

marketing might seem a bit outdated.

A lot has been happening over the past few years with email

marketing, and the discipline is still always in motion. Altered

behaviors and expectations by consumers call for new email

marketing methods. Approaches like personalization and

segmentation are transforming company newsletters from

anonymous bulk emails into customized emails.